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Brand Discovery Workshop Form
Audience Profile - The Typical Customer
Life stage:
*
Typical age range:
*
Property style:
*
Average Household Income:
*
Motivations:
*
Concerns:
*
Brand Discovery Workshop Prompts - Questions
What do you stand for?
*
If you could only use three words to sum up your business, what would they be?
*
What matters most to the business?
*
How do you want clients to feel?
*
What will you never compromise on?
*
Whom do you serve?
*
What are you famous or renowned for?
*
Why should the consumer choose you?
*
What’s your most significant USP?
*
What is the typical cost of a kitchen?
*
What type of kitchens do you
specialise
in?
*
% of Modern v Traditional kitchens sold?
*
Key competitors
*
Closest profile to your business
*
Kitchen Suppliers & Partners
Kitchens
*
Arredo3
Ballerina Kitchens
Bauformat
Beckermann
Binova
Burbidge Kitchen Makers
Caledonia Kitchens
Daval Kitchens
Davonport
Gaddesby
Hacker
Kitchen Stori
Laura Ashley Kitchens
Leicht
LochAnna
Masterclass
Mereway
Next125
Nobilia
Omega (Omega PLC kitchens)
Pronorm
PWS (PWS Distributors / Second Nature)
Rotpunkt
Schroder
Schüller
Second Nature
Sheraton
SieMatic
Other
Appliances
*
AEG
BORA
Bosch
BSH
Caple
Elica
Fisher & Paykel
Gaggenau
Miele
NEFF
Quooker
Samsung
Siemens
SMEG
Other
Worktops
*
Caesarstone
Corian
Dekton
Other
Bathrooms
*
Not applicable
Aqualisa
Crosswater
Drench Showers
Laufen Bathrooms
Mira Showers
Villeroy & Boch
Volante
Waters Baths
Other
Submit
